MANOFY
Five Moves, One Goal: Higher LTV
Each move pushes lifetime value up. Higher LTV is what lets Jevi pay more for each new customer than one-time sellers can.
Launch two subscriptions
Buy 2 Get 1 Free Gift (monthly supply) starts at $49 for 2 bottles, then $24.50 a bottle. Buy 3 Get 2 Free Gifts (3-month supply) is $73.50. Both keep today's 50% discount and a strong first order.
Lead with Buy 2 Get 1
Pre-selected in the buy box. Same $49 first order as today, plus free shipping and free gifts on deliveries 1, 2, 3 and 6.
Bid to lifetime value
Hold 1.4 blended nc-ROAS at launch, then move to 1.3 and lower as subscriber share and retention prove out.
Keep them to bottle 3
Onboarding, gifts and a cancel flow built around the 12-week timeline: "best results often after bottle 2–3".
Convert one-time buyers
Post-purchase offer, then emails timed to when their Buy One Get One FREE bottles run out.
One New Customer, 12 Months Later
Hatched is the ad spend to win the customer. Colour is the gross profit that customer returns over 12 months after product, freight, fees, gifts and refunds. What's left after repaying the ads is net profit. US prices, average retention.
Keep The $49 First Order. Add Monthly Refills.
Every subscription order is $24.50 a bottle, the same 50% discount Jevi runs today, so margin isn't touched. Buy 2 Get 1 Free Gift opens at $49 for 2 bottles, the same as today's Buy One Get One FREE, so the first order (and AOV) stays where it is. Subscribing then wins on free shipping and gifts from Jevi's own range.
Monthly supply: 2 bottles today, then 1 bottle every 30 days
1 free gift + loyalty rewards No extra cost
- Free shipping on every delivery
- $24.50 refill price locked for as long as they subscribe
- 60-Day Money-Back Guarantee
- Skip, pause or cancel online in 2 clicks
3-month supply: 3 bottles every 90 days
2 free gifts No extra cost
- 60-Day Money-Back Guarantee
- Covers "What your first 12 weeks could look like" in one order
- Skip, pause or cancel online anytime
One-time: 2 bottles
- 60-Day Money-Back Guarantee
- No free gifts
- Shipping charged
- $53.99 paid upfront
How AOV stays strong
The Offer And Gifts At A Glance
What stays the same as today
- The $49 for 2 bottles opening price (Buy One Get One FREE today, Buy 2 Get 1 Free Gift for subscribers). "Most people feel the full difference after the second jar, so the second one is on us"
- $24.50 per bottle, "just $0.82 per day"
- 60-Day Money-Back Guarantee on every plan
- Buy Two Get Two FREE stays as a one-time option
What subscribers get on top
- Free shipping on every delivery
- Refill price locked at $24.50
- Buy 2 Get 1: free 12-Week Cortisol Reset Guide, plus a pill organiser, sleep mask and bonus bottle as loyalty rewards
- Buy 3 Get 2: a free Welcome Kit (guide, organiser, sleep mask) and a free bonus bottle
- Skip, pause or cancel online anytime
The New Buy Box
Interactive preview. Pick an option to see how the perks and terms change.
Most shoppers keep the default, so the priority plan gets seen by every visitor. The other options stay one tap away.
Buy 2 Get 1 Free Gift opens at $49 for 2 bottles, the same price as the Buy One Get One FREE the ads already sell. AOV holds, and refills at $24.50 match the page's "just $0.82 per day".
Buy One Get One FREE (one-time) lists the gifts and free shipping the buyer gives up, and a short note shows what subscribing gets them.
Renewal price, how often it charges and how to cancel. That builds trust, cuts chargebacks and meets auto-renewal rules in all four markets.
Offer Economics Over 12 Months
Same inputs and method as Jevi's offer economics sheet, with the costs a subscription adds. Every figure here is per new customer, in USD.
From Jevi's sheet Included
- COGS $2.32 per bottle
- Freight Ecomflow rates incl. $1 pick & pack
- Payment fees 3% + $0.30 per order
- FX as of Oct 9, 2026
- Shipping charged on Buy One Get One FREE (one-time) only
Added for subscriptions New
- Loop fee estimated at 1.25% + $0.19 per order (confirm against Jevi's Loop plan)
- Refunds 3% of first-order revenue (60-day guarantee)
- Gifts $2 organiser, $3 sleep mask, bonus bottle + extra freight. The guide is digital
- Email & SMS $0.50 per customer
- Free shipping on every subscription order
Left out Upside
- Year 2 and beyond. We only count 12 months
- Post-purchase upsells, partner-bottle add-ons and referral sales
- Shipping protection add-on revenue
- Subscriber upgrades from Buy 2 Get 1 to Buy 3 Get 2
- Sales tax / GST / VAT excluded, as in the sheet
When each customer turns profitable
Net profit per customer after ad spend, month by month. The filled dot on each line is its payback month.
12-month LTV per customer
Revenue each new customer brings in over a year.
Customers still subscribed
Share of subscribers who receive each delivery.
What The Media Buyers Should Target In Triple Whale
Triple Whale reports one blended nc-ROAS across every new customer. These are the lowest blended targets that still keep 20% net over 12 months, depending on how many new customers subscribe. They update with the market and retention selected above.
All Four Markets, 12-Month Net Per Customer
Every plan at the same 1.71 bid, average retention unless changed above
| Market | Buy 2 Get 1 price | Buy 3 Get 2 price | Buy One Get One price | Buy 2 Get 1 · 12-mo net | Buy 3 Get 2 · 12-mo net | Buy One Get One · 12-mo net |
|---|
Notes: US prices are from the live product page ($49.00 Buy One Get One FREE). One- and three-bottle freight are estimated from the 2- and 4-unit Ecomflow rates and are the biggest open input; a cheaper single-bottle rate lifts Buy 2 Get 1 margins directly. Buy One Get One FREE assumes 28% of buyers reorder by month 2 and 8% by month 5. "Average" Buy 2 Get 1 retention is 60% at delivery 2, 28% at delivery 6 and 17% at delivery 12, in line with published 2026 supplement subscription benchmarks.
Guardrails: When To Push And When To Hold
At average retention Buy 2 Get 1 clears 20% net at 1.3 in every market (24–29%). If retention comes in low it drops to 16–20%, so ROAS targets only come down once Jevi's own retention data confirms it.
Rules for the ad account
Weekly scorecard
Every Flow, Message By Message
Lifetime value is won or lost between delivery 1 and delivery 3. Each flow below is timed to the product page's own 12-week timeline. Built in Klaviyo, triggered by Loop subscription events.
Customer Portal & Launch Checklist
Customer portal: what subscribers can do
- Skip or delay the next delivery by 1–4 weeks
- Change frequency: every 30, 45 or 60 days
- Upgrade to Buy 3 Get 2 Free Gifts in one tap
- Add a partner bottle to any delivery at $24.50
- Update card and address without contacting support
- Pause for 1–3 months, keeping their price and gifts
- Cancel online in 2 clicks, after seeing save offers once
Tech stack
Launch checklist
- Confirm 1- and 3-bottle Ecomflow freight
- Source pill organisers and sleep masks; write the 12-Week Reset Guide
- Set local prices for AU, UK and CA
- Build selling plans: 30-day and 90-day
- Gift rules by delivery number in Ecomflow
- Renewal terms under the button and at checkout
- Pre-renewal reminder 3–5 days before every charge
- Cancel flow live and tested on mobile
- All 8 flows live before ads go out
- Triple Whale: separate subscription and one-time reporting
How Jevi's Offer Compares
| Brand | Subscription saving | Guarantee | Gifts & perks |
|---|---|---|---|
| JeviNervous System & Cortisol Support | 50% on every order, Buy 2 Get 1 or Buy 3 Get 2 | 60 days, money back | Free shipping, Reset Guide, pill organiser, sleep mask and a free bonus bottle |
| AG1Greens powder | 20% monthly · 30% on 90-day plan | 90 days | Welcome kit on the 90-day plan only, free shipping |
| JSHealth VitaminsVitamins (AU) | 15% monthly · up to 25% on 6-month | Not stated on product page | Welcome pack, free shipping over A$90 |
| RitualMultivitamin | 12% ongoing (20% first order) | 30 days | Member gifts, free shipping |
| GrünsSuperfood gummies | 25% ongoing (55% first order) | 30 days, first order only | Free shipping on subscriptions only |
From Launch To Scale In 90 Days
Set everything up
- Loop: selling plans, portal and cancel flow
- New buy box with Buy 2 Get 1 Free Gift pre-selected
- Gift kitting with Ecomflow
- All 8 flows built and tested
Go live at blended 1.4
- Ads, landing page and emails lead with "Buy 2 Get 1 Free Gift: 2 bottles for $49, refills stay half price"
- Post-purchase offer to every Buy One Get One FREE buyer
- Weekly cohort read: delivery 2 retention and subscriber share
Lower the target, raise the spend
- Move to blended 1.3 once 60%+ take delivery 2
- Shift budget to campaigns bringing in the most subscribers
- Test 1.2 once delivery-3 retention and subscriber share hold